e.l.f.

e.l.f. Soft Glam Foundation 65 Rich Neutral 41g

Enhance Your Natural Glow Today

£26.08 £30.77

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Enjoy free delivery on all orders within 4-8 business days.

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Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.

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Return within 30 days, free of charge.

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During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

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Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

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Achieve a Flawless Finish

Hit that dreamy sweet spot between full beat and barely there with the e.l.f. Soft Glam Foundation. This long-lasting liquid foundation offers a satin finish that feels as good as it looks, making it an ideal companion for daily use.

Buildable Coverage for Every Look

The medium, buildable coverage allows you to customise your look, whether you prefer a natural glow or a more polished appearance. Enjoy a breathable formula that won’t clog pores, ensuring a smooth, satiny skin texture without any caking or heaviness.

Infused with Skin-Loving Ingredients

Crafted with 1% Hydrating Hibiscus Complex and fruit extracts, this foundation supports a fresh-looking complexion. It's suitable for dry, oily, and combination skin types, making it versatile for a wide range of users.

Why Choose This Product?

With 36 shades available, e.l.f. ensures that everyone can find their perfect match. Plus, it’s proudly vegan and cruelty-free, certified by Leaping Bunny & PETA, aligning with your values while delivering quality performance.

This foundation pairs well with other makeup products, support your overall look.

For external use only. Patch test before first use and discontinue use if irritation occurs.