e.l.f. Soft Glam Foundation 61 Rich Cool front view
e.l.f. Soft Glam Foundation 61 Rich Cool packaging
e.l.f. Soft Glam Foundation 61 Rich Cool on skin swatch
e.l.f. Soft Glam Foundation 61 Rich Cool texture close-up
e.l.f. Soft Glam Foundation 61 Rich Cool application brush
e.l.f. Soft Glam Foundation 61 Rich Cool with makeup accessories
e.l.f. Soft Glam Foundation 61 Rich Cool lifestyle scene

e.l.f.

e.l.f. Soft Glam Foundation 61 Rich Cool 40g

Enhance Your Natural Glow Today

£24.88 £29.36

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Enjoy free delivery on all orders within 4-8 business days.

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Return within 30 days, free of charge.

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Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

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Achieve a Flawless Look

Get ready for a natural-looking finish with e.l.f. Soft Glam Foundation. This long-lasting liquid foundation strikes the ideal balance between full coverage and a barely-there feel, making it wear.

Key Benefits

  • Medium, Buildable Coverage: Easily layer for just the right amount of coverage, allowing you to customise your look from natural to full glam.
  • Breathe Easy: Infused with 1% Hydrating Hibiscus Complex and fruit extracts, this breathable formula feels light on the skin and won’t clog pores.
  • Versatile for All Skin Types: Suitable for dry, oily, and combination skin, ensuring everyone can enjoy a smooth, satin finish.
  • Vegan & Cruelty-Free: e.l.f. is committed to kindness, being proudly vegan and certified cruelty-free by Leaping Bunny & PETA.

Why Choose This Product?

With 36 shades available, you can find the perfect match for your skin tone. The Soft Glam Foundation is designed to support a smooth appearance without the heaviness of traditional foundations.

It pairs well with other makeup products, making it an ideal addition to your beauty routine.

For external use only. Patch test before first use and discontinue use if irritation occurs.

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