e.l.f.

e.l.f. Soft Glam Foundation 35 Medium Cool 40g

Enhance Your Natural Glow Today

£26.08 £30.77

In stock and ready to ship with free delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Browse our diverse range of skincare essentials for every skin type.

Routine pack Build your routine pack (3)

Enjoy free delivery on all orders within 4-8 business days.

Free shipping

i

Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.

Easy Returns

i

Return within 30 days, free of charge.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Contact Us

Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

Share

Discover Our Product Range

Achieve a Flawless Finish

Looking for a foundation that balances coverage and comfort? e.l.f. Soft Glam Satin Foundation is your answer. This long-lasting liquid foundation provides just the right amount of coverage, allowing your natural beauty to shine through.

Key Features

  • Medium, Buildable Coverage: Enjoy a satin finish that you can layer for desired coverage without the weight.
  • Breathable Formula: Infused with 1% Hydrating Hibiscus Complex and fruit extracts, it feels light on the skin and won't clog pores.
  • Suitable for All Skin Types: Whether your skin is dry, oily, or combination, this foundation adapts to your needs.
  • Vegan & Cruelty-Free: e.l.f. is proud to be vegan and certified cruelty-free by Leaping Bunny & PETA.

Why Choose This Product?

With 36 shades available, you can find the perfect match for your skin tone. The non-comedogenic formula ensures that your skin stays clear while looking beautifully satiny.

Pair it with Other Beauty Essentials

This foundation is an ideal companion for your daily makeup routine and works well alongside other beauty products.

For external use only. Patch test before first use and discontinue use if irritation occurs.