e.l.f.

e.l.f. Soft Glam Foundation 40 Tan Warm Long-Lasting Liquid

Enhance Your Natural Glow Today

£26.08

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Browse our diverse range of skincare essentials for every skin type.

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Enjoy free delivery on all orders within 4-8 business days.

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Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.

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Return within 30 days, free of charge.

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During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

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Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

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Discover Our Product Range

Achieve a Flawless Finish

Hit that dreamy sweet spot between full coverage and a natural look with e.l.f. Soft Glam Foundation. This long-wearing liquid foundation offers a breathable formula that feels as good as it looks, ensuring your skin stays smooth and satiny throughout the day.

Medium, Buildable Coverage

The e.l.f. Satin Finish Foundation delivers medium buildable coverage, allowing you to customise your look from a light touch to a more polished finish. Perfect for daily wear, it adapts to your needs without feeling heavy or cakey.

Designed for All Skin Types

Whether you have dry, oily, or combination skin, this foundation is crafted to support your unique skin needs. Infused with 1% Hydrating Hibiscus Complex and fruit extracts, it won’t clog pores, making it a reliable choice for a variety of skin types.

Why Choose This Product?

e.l.f. stands out with its commitment to being vegan and cruelty-free, certified by Leaping Bunny & PETA. With 36 shades available, you can find the perfect match for your skin tone at an affordable price.

This foundation pairs well with other makeup products for a complete look that lasts all day.

For external use only. Patch test before first use and discontinue use if irritation occurs.