e.l.f. Soft Glam Foundation 30 Medium Warm front view
e.l.f. Soft Glam Foundation bottle close-up
e.l.f. Soft Glam Foundation swatch on skin
e.l.f. Soft Glam Foundation 30 Medium Warm with fruits
e.l.f. Soft Glam Foundation packaging from the side
e.l.f. Soft Glam Foundation texture on hand
e.l.f. Soft Glam Foundation shade range display

e.l.f.

e.l.f. Soft Glam Foundation 30 Medium Warm, Buildable Coverage

Enhance Your Natural Glow Today

£26.08 £30.77

In stock and ready to ship with free delivery.

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Browse our diverse range of skincare essentials for every skin type.

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Enjoy free delivery on all orders within 4-8 business days.

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Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.

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Return within 30 days, free of charge.

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During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

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Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

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Discover Our Product Range

Flawless Satin Finish for Every Occasion

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. This foundation is designed to support a smooth and even complexion, providing a medium buildable coverage that feels light on the skin.

Breathable & Comfortable Formula

Infused with 1% Hydrating Hibiscus Complex and fruit extracts, this breathable foundation won’t clog pores. Enjoy a fresh, satiny appearance without any cakiness or heaviness. Perfect for daily wear, it keeps your skin looking its best.

Versatile for Multiple Skin Types

This foundation is an ideal companion for anyone with dry, oily, or combination skin. Its non-comedogenic properties ensure that it works harmoniously with various skin types, making it a reliable choice for your makeup routine.

Why Choose e.l.f. Soft Glam Foundation?

  • Wide Shade Range: Available in 36 shades, catering to a diverse array of skin tones.
  • Vegan & Cruelty-Free: Proudly vegan and double-certified cruelty-free by Leaping Bunny & PETA, e.l.f. stands with kindness.
  • Affordable Luxury: Enjoy quality foundation at an accessible price point.

This foundation pairs well with other makeup products, making it a versatile addition to your beauty collection.

For external use only. Patch test before first use and discontinue use if irritation occurs.

Make your makeup routine smoother and more effective with e.l.f. Soft Glam Foundation.

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