URBAN DECAY Matte Eyeshadow Primer Potion front view with packaging
URBAN DECAY Matte Eyeshadow Primer Potion applicator close-up
URBAN DECAY Matte Eyeshadow Primer Potion swatch on skin
URBAN DECAY Matte Eyeshadow Primer Potion in use with eyeshadow
URBAN DECAY Matte Eyeshadow Primer Potion side view
URBAN DECAY Matte Eyeshadow Primer Potion back view with ingredients
URBAN DECAY Matte Eyeshadow Primer Potion lifestyle scene on vanity
URBAN DECAY Matte Eyeshadow Primer Potion with other makeup products

URBAN DECAY

URBAN DECAY Matte Eyeshadow Primer Potion - Opaque Matte 0.33 oz

Enhance Your Natural Glow Today

£50.37 £59.44

In stock and ready to ship with free delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Browse our diverse range of skincare essentials for every skin type.

Routine pack Build your routine pack (3)

Enjoy free delivery on all orders within 4-8 business days.

Free shipping

i

Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.

Easy Returns

i

Return within 30 days, free of charge.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Contact Us

Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

Return & RefundEasy returns and policy details Shipping PolicyDelivery process and tracking info
Share

Discover Our Product Range

Get the Perfect Base for Your Eyeshadow

URBAN DECAY Matte Eyeshadow Primer Potion is your essential companion for achieving vibrant, crease-resistant eyeshadow looks. This award-winning nude matte primer smooths your eyelids, ensuring a flawless canvas for all-day wear.

Prevents Creasing and Fading

Formulated with advanced polymer technology, this primer effectively prevents eyeshadow and eyeliner from creasing and fading. Enjoy a long-lasting, flawless finish that stays put from morning to night.

Versatile for All Looks

This creamy, nude matte primer is suitable for all skin tones, types, and eye shapes. It’s particularly beneficial for those with oily lids or crepey skin around the eyes, making it a versatile choice for both bold and natural looks.

Easy Application and Customisation

A little goes a long way with this product. Apply a small amount before your eye makeup for long-lasting, crease-free results. Use the flocked wand applicator for precise application every time. For added creativity, mix it with your favourite eyeshadow or 24/7 Glide-On Pencil to create custom cream shadows and liners.

Why Choose This Product?

This primer stands out due to its unique formulation that not only preps your eyelids but also support the vibrancy of all types of eyeshadows, including metallic, shimmer, matte, and glitter finishes. It's cruelty-free and paraben-free, ensuring a skin-friendly experience.

This product pairs well with other makeup essentials, making it a great addition to your beauty routine.

For external use only. Patch test before first use and discontinue use if irritation occurs.

Make your eye makeup last longer and look better with URBAN DECAY's Matte Eyeshadow Primer Potion.

You May Like