e.l.f. Soft Glam Foundation 44 Tan Cool front view
e.l.f. Soft Glam Foundation 44 Tan Cool packaging
e.l.f. Soft Glam Foundation 44 Tan Cool texture on skin
e.l.f. Soft Glam Foundation 44 Tan Cool applicator
e.l.f. Soft Glam Foundation 44 Tan Cool with makeup brushes
e.l.f. Soft Glam Foundation 44 Tan Cool swatch on hand
e.l.f. Soft Glam Foundation 44 Tan Cool in natural light

e.l.f.

e.l.f. Soft Glam Foundation 44 Tan Cool 40g

Enhance Your Natural Glow Today

£26.08 £30.77

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Return within 30 days, free of charge.

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Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

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Achieve a Flawless Look

Find your ideal balance between full coverage and a natural finish with the e.l.f. Soft Glam Foundation. This long-lasting liquid foundation provides a smooth, satin finish, making it a staple in your makeup routine.

Key Benefits

  • Medium, Buildable Coverage: Tailor your look with a foundation that allows for easy layering without the heaviness.
  • Breathable Formula: Infused with 1% Hydrating Hibiscus Complex and fruit extracts, this foundation feels light and comfortable on the skin, avoiding any cakey appearance.
  • Suitable for All Skin Types: Whether you have dry, oily, or combination skin, this foundation adapts to your needs.
  • Vegan & Cruelty-Free: e.l.f. is committed to kindness, proudly offering a product that is vegan and certified cruelty-free by Leaping Bunny & PETA.

Why Choose This Product?

With a wide range of 36 shades available, the e.l.f. Soft Glam Foundation caters to various skin tones, ensuring that everyone can find their perfect match. Its non-comedogenic formula means it won’t clog pores, allowing your skin to breathe while looking its best.

This foundation pairs well with other makeup essentials, making it a versatile addition to your beauty collection.

For external use only. Patch test before first use and discontinue use if irritation occurs.

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