e.l.f.

e.l.f. Soft Glam Foundation 31 Medium Neutral 40g

Enhance Your Natural Glow Today

£26.08 £30.77

In stock and ready to ship with free delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Browse our diverse range of skincare essentials for every skin type.

Routine pack Build your routine pack (3)

Enjoy free delivery on all orders within 4-8 business days.

Free shipping

i

Shipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.

Easy Returns

i

Return within 30 days, free of charge.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Contact Us

Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.

Share

Discover Our Product Range

Achieve a Flawless Finish

Looking for a foundation that strikes the right balance between full coverage and a natural look? The e.l.f. Soft Glam Satin Foundation in 31 Medium Neutral is your answer. This long-lasting liquid foundation provides a breathable feel, ensuring your skin looks smooth and radiant without any heaviness.

Key Benefits

  • Long-Lasting Wear: Enjoy a foundation that stays put, allowing you to feel confident all day.
  • Medium, Buildable Coverage: Easily adjust your coverage from a light touch to a more polished look, tailored to your needs.
  • Breathable Formula: Infused with 1% Hydrating Hibiscus Complex and fruit extracts, this foundation won’t clog pores, promoting a fresh appearance.
  • Suitable for All Skin Types: Perfect for dry, oily, and combination skin, making it a versatile choice for everyone.
  • Vegan & Cruelty-Free: e.l.f. is committed to kindness, being double-certified cruelty-free by Leaping Bunny and PETA.

Why Choose This Product?

The e.l.f. Soft Glam Foundation stands out with its unique blend of hydrating ingredients, ensuring a comfortable wear throughout the day. With a range of 36 shades available, you can find the perfect match for your skin tone, making it a reliable choice in your makeup routine.

This foundation pairs well with other makeup essentials, support your overall look.

For external use only. Patch test before first use and discontinue use if irritation occurs.