Browse our diverse range of skincare essentials for every skin type.
e.l.f.
e.l.f. Soft Glam Foundation 10 Fair Cool 40g
Enhance Your Natural Glow Today
In stock and ready to ship with free delivery.
Enjoy free delivery on all orders within 4-8 business days.
Free shipping
iShipping is free on every order on every order. Dispatch in 1 business day, delivery in 4-8 business days.
Easy Returns
iReturn within 30 days, free of charge.
Peak-demand shipping delays
iDuring high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.
Contact Us
Questions before checkout? Email londonglow.co.uk@gmail.com and we reply within one business day.
Terms quick view
100% money-back guarantee for eligible returns.
Orders include free shipping. Returns and service terms may vary by item eligibility and destination.
Discover Our Product Range
Achieve a Flawless Look
Experience the beauty of a long-lasting liquid foundation with e.l.f. Cosmetics’ Soft Glam Satin Foundation. This foundation strikes the perfect balance between full coverage and a natural finish, making it ideal for everyday wear.
Medium, Buildable Coverage
The medium buildable coverage allows you to customise your look, whether you prefer a light touch or a more polished appearance. Enjoy a satin finish that support your natural beauty.
Breathable and Comfortable
Infused with 1% Hydrating Hibiscus Complex and fruit extracts, this foundation feels as good as it looks. Its breathable formula ensures that your skin stays comfortable throughout the day without any caking or heaviness.
Suitable for All Skin Types
This foundation is designed to cater to dry, oily, and combination skin, making it a versatile addition to your makeup routine. Its non-comedogenic properties mean it won’t clog pores, allowing your skin to breathe.
Why Choose This Product?
With 36 shades available, e.l.f. Soft Glam Foundation offers a wide range for various skin tones. Plus, it’s vegan and cruelty-free, aligning with your values while delivering quality performance.
support your makeup collection with this foundation that pairs well with other beauty products for a complete look.
For external use only. Patch test before first use and discontinue use if irritation occurs.
Recently viewed products
Product quick view
Product
Added to cart