{"product_id":"softsheen-dark-lovely-hair-dye-reality-red-227g","title":"SoftSheen Dark and Lovely Hair Dye Reality Red 1 Kit 227g","description":"\u003ch2\u003eVibrant Colour That Lasts\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSoftSheen Dark and Lovely Hair Dye in Reality Red\u003c\/strong\u003e is expertly crafted to deliver rich, vibrant colour that lasts. Enjoy a bold with a formula designed for textured hair, providing up to 8 weeks of fade-resistant colour and up to 2.5 levels of lift. Perfect for all curls and coils, this dye allows you to express your unique style.\u003c\/p\u003e\u003ch2\u003eAfter Colour Care\u003c\/h2\u003e\u003cp\u003eThis kit includes a \u003cstrong\u003e97% natural derived Moisture Mask\u003c\/strong\u003e enriched with Shea Butter, Sunflower Oil, and Vitamin E. This nourishing mask helps to detangle, hydrate, and maintain the health of your hair post-colour, ensuring it remains smooth and vibrant.\u003c\/p\u003e\u003ch2\u003eNo Drip Application\u003c\/h2\u003e\u003cp\u003eThe no-drip formula ensures easy application. Simply mix the developer and colour, apply to dry hair, and let it sit for 20-30 minutes. Rinse thoroughly and follow with the included conditioner for best results.\u003c\/p\u003e\u003ch2\u003ePerfect for Textured Hair\u003c\/h2\u003e\u003cp\u003eSoftSheen Dark and Lovely is the number one choice for African American women, offering the largest shade palette to complement a variety of skin tones. This vegan hair dye is free from parabens and silicones, making it a thoughtful choice for your hair care routine.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eWith over 110 years of experience, \u003cstrong\u003eSoftSheen-Carson\u003c\/strong\u003e is dedicated to providing quality products tailored for consumers of African descent. This hair dye not only colours but also cares for your hair, making it a reliable choice for those seeking both vibrancy and nourishment.\u003c\/p\u003e\u003cp\u003eThis hair dye pairs well with other hair care products to complete your beauty routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"SoftSheen","offers":[{"title":"Default Title","offer_id":62911719309642,"sku":"B0CP4K31CD","price":24.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/softsheen-dark-and-lovely-hair-dye-reality-red-kit-front-view-1.jpg?v=1786291567","url":"https:\/\/londonglow.co.uk\/products\/softsheen-dark-lovely-hair-dye-reality-red-227g","provider":"LONDONGLOW","version":"1.0","type":"link"}