{"product_id":"softsheen-dark-lovely-fade-resist-color-372-natural-black","title":"SoftSheen Dark and Lovely Fade Resist Rich Conditioning Color 372 Natural Black","description":"\u003ch2\u003eGet Vibrant, Nourishing Colour\u003c\/h2\u003e\u003cp\u003eSoftSheen Dark and Lovely Fade Resist Rich Conditioning Color is perfect for those seeking a \u003cstrong\u003evibrant hair colour\u003c\/strong\u003e that lasts. This formula is infused with \u003cstrong\u003ethree nourishing fruit oils\u003c\/strong\u003e—shea, avocado, and olive—to help protect your hair while colouring, ensuring it remains healthy from root to tip.\u003c\/p\u003e\u003ch2\u003eShiny and Silky Finish\u003c\/h2\u003e\u003cp\u003eThis permanent, non-drip hair colour provides up to \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e and protects your hair from breakage. The result? Hair that is shiny, silky, and full of life, with colour that lasts for up to \u003cstrong\u003e8 weeks\u003c\/strong\u003e.\u003c\/p\u003e\u003ch2\u003eCelebrate Your Unique Look\u003c\/h2\u003e\u003cp\u003eSoftSheen understands the diverse needs of people of colour, offering a range of hair colour products tailored for all hair types—curly, wavy, natural, relaxed, and transitioning. With SoftSheen, you can express your unique style with confidence.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eWith over 110 years of experience, SoftSheen has been dedicated to providing quality beauty products for consumers of African descent. This hair colour is specifically crafted to meet your needs, ensuring a safe and satisfying application.\u003c\/p\u003e\u003cp\u003eSoftSheen Dark and Lovely Fade Resist Rich Conditioning Color pairs well with other hair care products for a complete hair care routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"SoftSheen","offers":[{"title":"Default Title","offer_id":62911717146954,"sku":"B00ZQSW0WW","price":24.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/softsheen-dark-and-lovely-fade-resist-rich-conditioning-color-372-natu-1.jpg?v=1786291539","url":"https:\/\/londonglow.co.uk\/products\/softsheen-dark-lovely-fade-resist-color-372-natural-black","provider":"LONDONGLOW","version":"1.0","type":"link"}