{"product_id":"pulp-riot-velvet-semi-permanent-hair-color-deep-purple-4-oz","title":"Pulp Riot Velvet Semi Permanent Hair Color – Deep Purple, 4 oz","description":"\u003ch2\u003eVibrant Colour That Lasts\u003c\/h2\u003e\u003cp\u003eAchieve a stunning deep purple hue with Pulp Riot Velvet Semi Permanent Hair Color. This formula is designed to deliver vibrant, long-lasting shades that can withstand up to 50 washes, ensuring your colour remains bold and beautiful.\u003c\/p\u003e\u003ch2\u003esupport Shine and Hydration\u003c\/h2\u003e\u003cp\u003eExperience 86% more shine and double the hydration compared to unwashed hair. This hair colour not only adds rich colour but also conditions your hair, leaving it looking soft and healthy.\u003c\/p\u003e\u003ch2\u003eGentle and Vegan Formula\u003c\/h2\u003e\u003cp\u003eThis vegan, cruelty-free formula is free from ammonia, PPD, parabens, MEA, and gluten, making it a gentle choice for your hair and scalp. Enjoy a vibrant colour without compromising on your values.\u003c\/p\u003e\u003ch2\u003eTrue Tone Fade for Natural Appearance\u003c\/h2\u003e\u003cp\u003eThe true tone fade ensures that the colour washes out evenly, maintaining a natural look without bleed or patchiness. Your hair will retain its vibrancy while fading gracefully.\u003c\/p\u003e\u003ch2\u003eLimitless Creative Possibilities\u003c\/h2\u003e\u003cp\u003eMix and match shades or dilute with clear for custom looks. This flexibility allows you to express your creativity and achieve the exact shade you desire.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003cp\u003eThis hair colour pairs well with other hair care products to support your styling routine. Make your next hair colour application a vibrant and nourishing experience with Pulp Riot Velvet Semi Permanent Hair Color.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":62909390324042,"sku":"B0GRCVM386","price":35.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/pulp-riot-velvet-semi-permanent-hair-color-deep-purple-4-oz-tube-front-1.jpg?v=1786277134","url":"https:\/\/londonglow.co.uk\/products\/pulp-riot-velvet-semi-permanent-hair-color-deep-purple-4-oz","provider":"LONDONGLOW","version":"1.0","type":"link"}