{"product_id":"pulp-riot-impetuous-semi-permanent-hair-colour-chocolate-brown","title":"Pulp Riot Impetuous Semi Permanent Hair Colour Chocolate Brown 4 oz","description":"\u003ch2\u003eRich Chocolate Brown Shade\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ePulp Riot Impetuous Semi Permanent Hair Colour\u003c\/strong\u003e delivers a warm chocolate brown hue with subtle bronze undertones. This multi-dimensional colour is perfect for those looking to add depth and vibrancy to their hair.\u003c\/p\u003e\u003ch2\u003eProtects and Nourishes\u003c\/h2\u003e\u003cp\u003eWith \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, this formula protects your hair during the colouring process, ensuring vibrant shades that last up to 50 washes. It also provides \u003cstrong\u003e86% more shine\u003c\/strong\u003e and double the hydration, leaving your hair looking soft and healthy.\u003c\/p\u003e\u003ch2\u003eVegan and Gentle Formula\u003c\/h2\u003e\u003cp\u003eThis hair colour is crafted with a vegan, cruelty-free formula, free from ammonia, PPD, parabens, MEA, and gluten. It's designed to be gentle on your scalp and the environment, making it a responsible choice for your hair care routine.\u003c\/p\u003e\u003ch2\u003eTrue Tone Fade\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eTrue Tone Fade\u003c\/strong\u003e technology ensures that the colour fades evenly without bleed, maintaining a natural look throughout its wear. Enjoy vibrant, natural-looking tones without patchiness.\u003c\/p\u003e\u003ch2\u003eCustom Colour Possibilities\u003c\/h2\u003e\u003cp\u003eThis versatile formula can be mixed with other Pulp Riot shades or diluted with clear for endless creative colour options. Whether you want to achieve full vibrancy on pre-lightened hair or create pastel effects, the possibilities are limitless.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003cp\u003eEach 4 oz tube is easy to apply without developer; simply saturate clean, dry hair and process for 25 to 40 minutes. Rinse with cool water to reveal your vibrant colour.\u003c\/p\u003e\u003cp\u003esupport your hair colour routine with Pulp Riot's Impetuous Semi Permanent Hair Colour.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":62909388816714,"sku":"B0GRC744J1","price":35.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/pulp-riot-impetuous-semi-permanent-hair-colour-chocolate-brown-4-oz-fr-1.jpg?v=1786277096","url":"https:\/\/londonglow.co.uk\/products\/pulp-riot-impetuous-semi-permanent-hair-colour-chocolate-brown","provider":"LONDONGLOW","version":"1.0","type":"link"}