{"product_id":"pulp-riot-elixir-semi-permanent-hair-colour-bright-purple-4-oz","title":"Pulp Riot Elixir Semi Permanent Hair Colour – Bright Purple 4 oz","description":"\u003ch2\u003eAchieve Vibrant Colour with Confidence\u003c\/h2\u003e\u003cp\u003eIntroducing the \u003cstrong\u003ePulp Riot Elixir Semi Permanent Hair Colour in Bright Purple\u003c\/strong\u003e, designed to support your creative hair colour journey. This vivid mid-tone purple shade with a vibrant pink base offers a unique look that lasts up to 50 washes, ensuring your hair remains vibrant and striking.\u003c\/p\u003e\u003ch2\u003eBenefits of Pulp Riot Elixir\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e protects your hair during colouring, allowing for bold, long-lasting shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003esupport Shine and Hydration\u003c\/strong\u003e: Delivers 86% more shine and double the hydration, ensuring your hair feels soft and looks healthy after use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and Cruelty-Free\u003c\/strong\u003e: Formulated without ammonia, PPD, parabens, MEA, or gluten, making it gentle on both your scalp and the environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue Tone Fade\u003c\/strong\u003e ensures even fading without bleed, maintaining a natural and brilliant look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisable Shades\u003c\/strong\u003e: Mix with other Pulp Riot shades or dilute with clear for limitless creative colour possibilities.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThis Pulp Riot Elixir stands out due to its \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, which not only protects your hair but also support its overall appearance. Unlike many other hair colours, it provides deep conditioning, resulting in healthier-looking hair.\u003c\/p\u003e\u003cp\u003eWhether you're looking to refresh your current colour or experiment with new shades, this semi-permanent hair colour is an ideal companion for your hair care routine. Simply saturate clean, dry hair and process for 25 to 40 minutes for stunning results.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e The colour can last up to 50 washes, depending on your hair type and care routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I mix this colour with others?\u003c\/strong\u003e Yes, you can mix it with other Pulp Riot shades or dilute with clear for custom colours.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMake your next hair colour application a vibrant and nourishing experience with Pulp Riot Elixir.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":62913916338506,"sku":"B0GRD25JNR","price":35.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/pulp-riot-elixir-semi-permanent-hair-colour-bright-purple-4-oz-front-v-1.jpg?v=1786310585","url":"https:\/\/londonglow.co.uk\/products\/pulp-riot-elixir-semi-permanent-hair-colour-bright-purple-4-oz","provider":"LONDONGLOW","version":"1.0","type":"link"}