{"product_id":"pulp-riot-deviant-semi-permanent-hair-colour-plum-4-oz","title":"Pulp Riot Deviant Semi Permanent Hair Color Plum 4 oz","description":"\u003ch2\u003eVibrant Colour Without Compromise\u003c\/h2\u003e\u003cp\u003eExperience the stunning \u003cstrong\u003eDeviant Plum\u003c\/strong\u003e shade that brings a rich, dramatic look to your hair. With Pulp Riot's advanced \u003cstrong\u003eAnti-Overworking Technology\u003c\/strong\u003e, this semi-permanent hair colour delivers vibrant shades that last up to \u003cstrong\u003e50 washes\u003c\/strong\u003e while protecting your hair.\u003c\/p\u003e\u003ch2\u003eDeep Hydration and Shine\u003c\/h2\u003e\u003cp\u003eThis formula not only adds striking colour but also \u003cstrong\u003edelivers 86% more shine\u003c\/strong\u003e and double the hydration compared to unwashed hair, ensuring your locks look soft and healthy after application.\u003c\/p\u003e\u003ch2\u003eCustomisable Colour Options\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003eeasy-to-mix shades\u003c\/strong\u003e allow for limitless creativity. You can dilute with clear for pastel effects or mix with other Pulp Riot shades, providing you with endless possibilities to express your unique style.\u003c\/p\u003e\u003ch2\u003eWhy Choose Pulp Riot Deviant Plum?\u003c\/h2\u003e\u003cp\u003eUnlike many alternatives, Pulp Riot's formula is \u003cstrong\u003evegan and cruelty-free\u003c\/strong\u003e, free from ammonia, PPD, parabens, MEA, and gluten. This gentle formulation ensures your scalp and hair are cared for while you achieve your desired colour.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003cp\u003eWhether you're looking to achieve full vibrancy on pre-lightened hair or want to experiment on darker bases, Pulp Riot Deviant Plum is your ideal companion for stunning hair colour.\u003c\/p\u003e\u003cp\u003eMake your next hair colour application as vibrant and nourishing as possible with Pulp Riot's Deviant Plum.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":62913970569546,"sku":"B0GRD1LWVS","price":35.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/pulp-riot-deviant-semi-permanent-hair-color-plum-4-oz-front-view-1.jpg?v=1786311132","url":"https:\/\/londonglow.co.uk\/products\/pulp-riot-deviant-semi-permanent-hair-colour-plum-4-oz","provider":"LONDONGLOW","version":"1.0","type":"link"}