{"product_id":"pulp-riot-dark-matter-electric-violet-hair-colour","title":"Pulp Riot Dark Matter Semi Permanent Hair Colour – Electric Violet 4 oz","description":"\u003ch2\u003eBold Colour with Lasting Shine\u003c\/h2\u003e\u003cp\u003esupport your hair game with \u003cstrong\u003ePulp Riot Dark Matter Semi Permanent Hair Colour\u003c\/strong\u003e in Electric Violet. This deep, pigmented shade features captivating blue undertones, perfect for those seeking a dramatic look. With advanced Anti-Overworking Technology, this formula protects your hair during colouring, ensuring vibrant results that last up to 50 washes.\u003c\/p\u003e\u003ch2\u003esupport Hydration and Shine\u003c\/h2\u003e\u003cp\u003eNot only does this hair colour deliver stunning results, but it also \u003cstrong\u003eadds 86% more shine\u003c\/strong\u003e and doubles the hydration compared to unwashed hair. Your locks will feel soft and healthy after every application, making it an ideal choice for anyone looking to maintain their hair's vitality.\u003c\/p\u003e\u003ch2\u003eVegan and Gentle Formula\u003c\/h2\u003e\u003cp\u003eThis vegan, cruelty-free formula contains no ammonia, PPD, parabens, MEA, or gluten, making it gentle on your scalp and the environment. You can colour your hair with confidence, knowing you're using a product that cares for both your hair and the planet.\u003c\/p\u003e\u003ch2\u003eCustomisable Colour Options\u003c\/h2\u003e\u003cp\u003eThe true tone fade ensures that your colour washes out evenly, maintaining natural-looking tones without bleed or patchiness. Mix and match with other Pulp Riot shades or dilute with clear for endless creative possibilities. Each 4 oz tube is easy to apply; simply saturate clean, dry hair and process for 25 to 40 minutes before rinsing with cool water.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003ePulp Riot Dark Matter stands out for its \u003cstrong\u003eanti-overworking technology\u003c\/strong\u003e that protects your hair while delivering vibrant colour. Unlike many other hair colours, it provides a nourishing experience that support the overall health of your hair.\u003c\/p\u003e\u003cp\u003eThis hair colour is an excellent addition to your beauty routine, pairing well with other hair care products for a complete look.\u003c\/p\u003e\u003cp\u003eMake your next hair colour experience vibrant and nourishing with Pulp Riot Dark Matter.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":62913916272970,"sku":"B0GRCPYNM3","price":35.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/pulp-riot-dark-matter-electric-violet-hair-colour-tube-front-view-1.jpg?v=1786310581","url":"https:\/\/londonglow.co.uk\/products\/pulp-riot-dark-matter-electric-violet-hair-colour","provider":"LONDONGLOW","version":"1.0","type":"link"}