{"product_id":"matrix-so-silver-purple-shampoo-10-1-fl-oz","title":"MATRIX So Silver Purple Shampoo for Blonde Hair 10.1 Fl Oz","description":"\u003ch2\u003eKeep Your Blonde Hair Fresh and Vibrant\u003c\/h2\u003e\u003cp\u003eIntroducing \u003cstrong\u003eMATRIX So Silver Purple Shampoo\u003c\/strong\u003e, specially crafted to neutralise unwanted brassy and yellow tones in blonde, grey, and platinum hair. This 10.1 fl. oz. shampoo is your key to maintaining that salon-fresh appearance without frequent visits.\u003c\/p\u003e\u003ch2\u003eMulti-Tasking Toning Properties\u003c\/h2\u003e\u003cp\u003eThis professional toning shampoo deposits purple pigments that effectively neutralise yellow tones in just one wash. It's suitable for both colour- and natural hair, support and restoring cool tones for a more radiant look.\u003c\/p\u003e\u003ch2\u003eEasy to Use for Maximum Benefits\u003c\/h2\u003e\u003cp\u003eFor best results, apply to wet hair while wearing suitable gloves, lather, and rinse. For optimal toning, leave it on for five minutes before rinsing. Regular use will help you achieve a cleaner-looking complexion in your hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose MATRIX So Silver Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eThis shampoo is part of the \u003cstrong\u003eSo Silver Collection\u003c\/strong\u003e, which includes a pigmented conditioner, neutralisation mask, and leave-in spray for buildable toning. Unlike harsher products, this gentle formula cleanses while preserving your hair's natural oils, ensuring it remains healthy and vibrant.\u003c\/p\u003e\u003cp\u003eIt pairs well with other hair care products in the collection for a complete toning routine.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":62914512879946,"sku":"B00FZSB0Y2","price":43.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/matrix-so-silver-purple-shampoo-10-1-fl-oz-front-view-1.jpg?v=1786322285","url":"https:\/\/londonglow.co.uk\/products\/matrix-so-silver-purple-shampoo-10-1-fl-oz","provider":"LONDONGLOW","version":"1.0","type":"link"}