{"product_id":"matrix-food-for-soft-shampoo-1-7-fl-oz","title":"MATRIX Food For Soft Shampoo 1.7 Fl Oz – Hydrating for Dry Hair","description":"\u003ch2\u003eExperience Softness Like Never Before\u003c\/h2\u003e\n\u003cp\u003eIntroducing \u003cstrong\u003eMATRIX Food For Soft Shampoo\u003c\/strong\u003e, a hydrating shampoo that caters specifically to dry and brittle hair. Infused with nourishing avocado oil and hyaluronic acid, this formula cleanses while maintaining essential moisture, leaving your hair feeling soft and healthy.\u003c\/p\u003e \u003ch2\u003eBenefits of Hydration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e7x More Moisture:\u003c\/strong\u003e This shampoo provides significant hydration, ensuring your hair stays soft for up to 72 hours when used with the complete Food For Soft system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoother Hair:\u003c\/strong\u003e Enjoy 5x smoother hair, making it easier to manage and style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Colour- Hair:\u003c\/strong\u003e The gentle formula is designed to protect your hair colour, preventing premature fading.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, apply a quarter-sized amount to your scalp, lather, and rinse thoroughly. Repeat if desired. Follow up with the Food For Soft Conditioner or Mask for support hydration.\u003c\/p\u003e \u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\n\u003cp\u003eThe unique combination of avocado oil and hyaluronic acid works to deeply hydrate and repair each strand, reducing frizz and support the overall appearance of your hair. With no harsh chemicals, this vegan formula is crafted for daily use, making it an ideal addition to your hair care routine.\u003c\/p\u003e \u003cp\u003eThis shampoo pairs well with other products from the Food For Soft Collection, including the Detangling Hydrating Conditioner and Multi-Use Hair Oil Serum.\u003c\/p\u003e \u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e \u003cp\u003eMake every wash a step towards softer, healthier hair with MATRIX Food For Soft Shampoo.\u003c\/p\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":62916302635338,"sku":"B0G5VDNCSR","price":26.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/matrix-food-for-soft-shampoo-1-7-fl-oz-front-view-1.jpg?v=1786344775","url":"https:\/\/londonglow.co.uk\/products\/matrix-food-for-soft-shampoo-1-7-fl-oz","provider":"LONDONGLOW","version":"1.0","type":"link"}