{"product_id":"loreal-technique-hicolor-soft-brown-hair-color","title":"L'OREAL TECHNIQUE HiColor Permanent Hair Color - Soft Brown","description":"\u003ch2\u003eAchieve Stunning Colour in One Step\u003c\/h2\u003e\u003cp\u003e vibrant colour with the \u003cstrong\u003eL'OREAL TECHNIQUE HiColor Permanent Hair Color\u003c\/strong\u003e in Soft Brown. This product is specifically designed to lift dark hair in a single step, eliminating the need for pre-lightening. Perfect for those with black to medium brown hair, this formula ensures a rich, brass-free finish.\u003c\/p\u003e\u003ch2\u003eAdvanced Lifting Technology\u003c\/h2\u003e\u003cp\u003eUtilising breakthrough technology, this hair colour lifts hair 3-4 levels without the unwanted orange tones. The strong lifting action neutralises brassiness, depositing the shade you desire for a true-to-colour result that lasts.\u003c\/p\u003e\u003ch2\u003eRich, Conditioning Formula\u003c\/h2\u003e\u003cp\u003eThe \u003cstrong\u003erich, smooth crème formula\u003c\/strong\u003e conditions and penetrates the hair, providing intense, long-lasting colour. Formulated with an Anti-Breakage Ceramide R Complex, it supports healthier-looking hair while support the vibrancy of your colour.\u003c\/p\u003e\u003ch2\u003eQuick and Easy Application\u003c\/h2\u003e\u003cp\u003eWith a processing time of just thirty minutes, you can achieve beautiful colour without the lengthy salon visits. Enjoy a quick and effective colouring experience that fits into your routine.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThis hair colour stands out because it is specifically crafted for dark hair, making it a reliable choice for those seeking a vibrant look without the hassle of multiple steps. Its unique formulation ensures that you achieve the desired colour without compromising the health of your hair.\u003c\/p\u003e\u003cp\u003ePerfect for those looking to support their hair colour at home, this product pairs well with other hair care essentials to maintain your newly coloured locks.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":62913614872906,"sku":"B003D8TI72","price":33.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/l-oreal-technique-hicolor-soft-brown-hair-color-creme-front-view-1.jpg?v=1786304591","url":"https:\/\/londonglow.co.uk\/products\/loreal-technique-hicolor-soft-brown-hair-color","provider":"LONDONGLOW","version":"1.0","type":"link"}