{"product_id":"loreal-technique-hicolor-deep-violet-permanent-hair-colour","title":"L'OREAL TECHNIQUE HiColor Violet \u0026 Blacks Permanent Hair Colour - Deep Violet","description":"\u003ch2\u003eIntense Colour in One Easy Step\u003c\/h2\u003e\u003cp\u003eLooking for a way to support your dark hair? The \u003cstrong\u003eL'OREAL TECHNIQUE HiColor Deep Violet\u003c\/strong\u003e is specifically crafted to lift dark hair from black to medium brown in just one application. No need for pre-lightening, this formula saves you time while delivering vibrant results.\u003c\/p\u003e\u003ch2\u003eFeatures That Benefit You\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Use:\u003c\/strong\u003e The smooth creme formula makes application straightforward, allowing you to achieve salon-quality results at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Colour:\u003c\/strong\u003e Enjoy rich, true-to-shade colour that resists fading, keeping your hair looking fresh and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick Processing Time:\u003c\/strong\u003e With a processing time of only thirty minutes, you can easily fit colour into your busy schedule.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThis hair colour stands out due to its strong lifting and toning action, effectively neutralising unwanted orange tones while depositing the shade you desire. Its rich formulation conditions and penetrates the hair, ensuring a smooth finish.\u003c\/p\u003e\u003cp\u003eAs an ideal companion for your hair care routine, this product pairs well with other hair care essentials to maintain vibrant colour and healthy hair.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":62913656783178,"sku":"B01IUAS5CG","price":33.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/l-oreal-technique-hicolor-deep-violet-hair-colour-tube-front-view-1.jpg?v=1786305760","url":"https:\/\/londonglow.co.uk\/products\/loreal-technique-hicolor-deep-violet-permanent-hair-colour","provider":"LONDONGLOW","version":"1.0","type":"link"}