{"product_id":"k18-triplebright-purple-shampoo-4-2-fl-oz","title":"K18 TripleBright Purple Shampoo 4.2 Fl Oz - Brass Removal \u0026 Defence","description":"\u003ch2\u003eAchieve Brighter, Longer-Lasting Blonde\u003c\/h2\u003e\u003cp\u003e to unwanted brassiness with \u003cstrong\u003eK18 TripleBright Purple Shampoo\u003c\/strong\u003e. This innovative shampoo is specifically formulated to remove metals and minerals while neutralising brassy tones, ensuring your blonde remains vibrant and fresh.\u003c\/p\u003e\u003ch2\u003eTriple-Action Technology\u003c\/h2\u003e\u003cp\u003eFeaturing \u003cstrong\u003eK18 Triple-Action Technology\u003c\/strong\u003e, this shampoo effectively targets the root cause of brassiness. It removes oxidation from hard water, meaning just one wash can eliminate up to three months of brass build-up.\u003c\/p\u003e\u003ch2\u003ePrecision Violet Technology\u003c\/h2\u003e\u003cp\u003eUnlike traditional toners, \u003cstrong\u003eTripleBright\u003c\/strong\u003e won’t stain or over-tone your hair. Its precision violet technology expertly neutralises yellow and orange hues, restoring an even and ideal hair tone for all highlighted and lifted shades.\u003c\/p\u003e\u003ch2\u003eDefend Against Future Brassiness\u003c\/h2\u003e\u003cp\u003eThis shampoo goes beyond mere toning. A unique biopolymer helps prevent the reattachment of metals and minerals during washing, ensuring your blonde stays bright for longer.\u003c\/p\u003e\u003ch2\u003eEasy-To-Apply Foam Formula\u003c\/h2\u003e\u003cp\u003eApplying the shampoo is straightforward. Simply distribute the foam evenly through wet hair, lather from roots to ends, let it sit for 1-3 minutes, and rinse thoroughly for consistent use.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eWith its advanced formula, \u003cstrong\u003eK18 TripleBright Purple Shampoo\u003c\/strong\u003e stands out from generic alternatives by providing a comprehensive solution for maintaining blonde hair. It not only neutralises brassiness but also protects against future discolouration.\u003c\/p\u003e\u003cp\u003eThis shampoo pairs well with other hair care products to support your routine and keep your hair looking its best.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":62915621683530,"sku":"B0GK2Y6W39","price":63.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/k18-triplebright-purple-shampoo-4-2-fl-oz-front-view-1.jpg?v=1786340202","url":"https:\/\/londonglow.co.uk\/products\/k18-triplebright-purple-shampoo-4-2-fl-oz","provider":"LONDONGLOW","version":"1.0","type":"link"}