{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo 10.1 Fl Oz - Neutralises Brassiness","description":"\u003ch2\u003eAchieve Brilliant Blonde Hair\u003c\/h2\u003e\u003cp\u003eWith Joico Blonde Life Violet Shampoo, you can maintain your cool blonde locks while effectively removing unwanted yellow tones. This shampoo is crafted to support a brighter, more vibrant appearance, making it an essential part of your hair care routine.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich lather gently cleanses hair\u003c\/strong\u003e - Enjoy a luxurious wash that removes impurities without stripping moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstantly cools brassy tones\u003c\/strong\u003e - Formulated to neutralise yellow hues, keeping your blonde looking fresh and bright.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintains healthy-looking hair\u003c\/strong\u003e - Infused with Monoi and Tamanu oils, it helps to support shine and smoothness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free formula\u003c\/strong\u003e - Free from SLS\/SLES, this shampoo is gentle on your hair and scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose Joico Blonde Life Violet Shampoo?\u003c\/h2\u003e\u003cp\u003eThis shampoo stands out with its unique \u003cstrong\u003eSmartRelease Technology\u003c\/strong\u003e, which delivers nourishing ingredients like Arginine and oils directly to your hair with every wash. This ensures that your hair remains not only beautiful but also healthy.\u003c\/p\u003e\u003cp\u003eJoico Blonde Life Violet Shampoo pairs well with other hair care products in the Joico range, creating a comprehensive routine for maintaining your blonde hair.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":62915722445130,"sku":"B07XGD3V4W","price":47.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/joico-blonde-life-violet-shampoo-10-1-fl-oz-front-view-1.jpg?v=1786342042","url":"https:\/\/londonglow.co.uk\/products\/joico-blonde-life-violet-shampoo","provider":"LONDONGLOW","version":"1.0","type":"link"}