{"product_id":"elf-power-grip-matte-primer-40g","title":"e.l.f. Power Grip Matte Primer 40g - Long-Lasting Matte Finish","description":"\u003ch2\u003eAchieve a Shine-Free Complexion\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Matte Primer\u003c\/strong\u003e is solution for a smooth, matte finish that lasts. This fan-favourite primer grips makeup all day while helping to minimise excess shine, ensuring your complexion looks fresh and balanced.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMattifying Formula:\u003c\/strong\u003e The gel-based primer provides a natural, shine-free look, making it ideal for those with oily or combination skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Ingredients:\u003c\/strong\u003e Infused with lemon myrtle, this primer not only preps your skin but also helps to moisturise, improving its overall appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Skin Types:\u003c\/strong\u003e The clear, translucent formula is non-comedogenic, meaning it won’t clog your pores, making it perfect for dry, normal, or oily skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, apply evenly to your face before makeup. Use your fingertips to pat the product into your skin, allowing it to absorb for an even application. Wait 30 seconds before applying your makeup.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eThis \u003cstrong\u003ePower Grip Matte Primer\u003c\/strong\u003e stands out due to its unique sticky gel formula that locks makeup in place for all-day wear. Unlike many other primers, it offers a matte finish without drying out your skin.\u003c\/p\u003e\u003cp\u003eWhether you’re preparing for a long day at work or a night out, this primer is the ideal companion for your makeup routine. Pair it with your favourite foundation for a flawless look.\u003c\/p\u003e\u003cp\u003eFor external use only. Patch test before first use and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":62913451065674,"sku":"B0DHRRN24Y","price":28.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/3891\/0538\/files\/e-l-f-power-grip-matte-primer-40g-front-view-1.jpg?v=1786303245","url":"https:\/\/londonglow.co.uk\/products\/elf-power-grip-matte-primer-40g","provider":"LONDONGLOW","version":"1.0","type":"link"}